Business consulting and business intelligence services, namely, providing analysis and advice based on multiple data sources to identify causes and effects related to business analytics, brand analytics, sales and marketing channel analytics, performance analytics, product and service pricing strategy, customer relationship management (CRM), business influence and value, and overall return on investment (ROI)

Software as a service (SaaS) services featuring software for analyzing multiple controllable and uncontrollable data sources to identify causes and effects related to business analytics, competitive performance, brand analytics, sales and marketing channel analytics, performance analytics, product and service pricing strategy, customer relationship management (CRM), business equity, influence, and value, and overall return on investment, and for planning, optimizing, measuring, tracking, monitoring, and analyzing the strength, effectiveness and value of, brands, media advertising, business channels, pricing levels, customer relationship management (CRM) actions, messages, influence, value selection and strategy, and social, search and survey information and competitive analysis, and for calculating return on investment under competitive scenarios and simulations for a variety of key performance indicators