The mark consists of a white marionette character outlined in dark blue, wearing a light blue and red hat, and featuring dark blue eyebrows, a dark blue and white left eye and a dark blue line for the right eye, which is winking, a long white nose outlined in dark blue, and a dark blue line for a mouth. The marionette character has white hands that are outlined in dark blue, which are holding an accordion-folded design of nine attached blocks in a repeating pattern of dark blue, red, orange and green, with each block containing a single white letter for the word "GEPPETTO'S", above the small lowercase words "A CHILD'S FANTASY" in dark blue, and the marionette body continues below the accordion-folded design showing short white pants outlined in dark blue and wooden joints at the knee and legs in dark blue, and dark blue shoes with a white line on the top and along the side to the front of each shoe, all against a fading top to bottom dark blue background that ends underneath the marionette character's feet in the color green.