The mark consists of the following: the words "BEACH HOUND" in black letters encircling the design of a Basset Hound dog lying down. The dog design is brown with black outlining and a tan patch on the face and a black nose, eyebrows, pupils, and lines under the eyes, and white in the whites of the eyes. Behind the wording and dog design is a beach landscape with a tan and blue sky, blue water, white foam, tan and green sand, three palm trees with brown trunks and green leaves, and three brown palm trees. These images are inside a square shape with rounded corners. Surrounding the square shape and images are patches of the colors red, yellow, blue, green, and purple with a tan background in a rectangle.