Providing on-line non-downloadable software for the field of consumer sentiment, namely, creating and maintaining an on-line database collecting and measuring responses and freedback to inquiry requests for the purposes of market research and consumer interaction; computer software for creating consumer inquiries, receiving consumer responses and input, compiling response data and generating feedback to users; design and development of software for the creation of consumer inquiries, receiving consumer responses and input, compiling response data and generating feedback to users