The mark consists of product packaging for the goods.  At the center of the product packaging is a downwardfacing triangle outlined in brown with a gold interior that transitions to white near the upper middle portion of the triangle indicating reflectivity.  In the center of the triangle is the wording "TRIÁNGULO DE ORO" with "TRIÁNGULO" in blue and "DE ORO" in brown.  Beneath "DE ORO" is the wording "WHOLE BEAN" in green.  The lower edges of the triangle are outlined by a black shadow.  Behind the triangle is a brown horizontal line.  The portion of the packaging below the horizontal brown line is all blue with three brown coffee beans to the lower left of the downward-facing triangle.  Above the brown horizontal line, the packaging contains a pebbled area that is crisscrossed with several intersecting black lines forming a variety of geometric shapes in various shades of blue.  On the left side of the pebbled area is a design of a figure consisting of geometric shapes in various shades of blue formed by black lines.  The figure has a triangular head and four spikes of hair, a body formed by four triangles connected to form a rectangle, and has arms forming a rectangle above its head with a vertical black line extending above the head ending in a black asterisk shape.  On the upper right corner of the pebbled area is a diagonal gold banner with blue stripes on the top and bottom containing the word "PREMIUM" in blue.  The portion of the packaging above the pebbled area is blue.  The dotted lines in the drawing indicate the placement of the mark on the packaging for the goods and are not claimed as a feature of the mark.