The mark consists of a sideways black whisk pointing to the left, with a green handle shaped as a leaf. The leaf contains a solid white horizontal line running its length with four white lines extending from the middle line to the top of the leaf and five white lines extending from the middle line towards the bottom of the leaf representing veins. Below the whisk are the words "B.E. NATURAL" with "B.E." in bright green stylized letters and "NATURAL" in stylized black cursive letters. All of "B.E. NATURAL" is lower-case. Below "B.E. NATURAL" there is small text in black that says, "BE HEALTHY. EAT HAPPY." which is also all in lower case. The image and the text are against a white background.