Computer software for delivering information to the mobile devices of consumers about products while the consumers are located in retail stores that offer the products for sale; Computer software for recording consumer activities within a retail store, namely, recording the products purchased and the products shopped but not purchased by consumers; Computer software for creating consumer profiles based upon products purchased and products shopped but not purchased by consumers; Computer software for delivering coupons and other incentives over the Internet to consumers who are located in a retail store thereby allowing the consumers to display the coupons and other incentives digitally to the retail store on the consumer's phone without printing hardcopies of the coupons or other incentives; Computer software for delivering product information, including, product instructions, product reviews, product features, and product videos in response to the consumer scanning a universal product code

Advertising via electronic media and specifically the internet; Advertising services; Consumer research; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Providing consumer product information via the Internet; Provision of information and advice to consumers regarding the selection of products and items to be purchased