The mark consists of a red circle outlined in black with a hole in the center. The word "Cleveland" in white is at the top half of the circle and the words "Sweets Factory" in white is at the bottom of the circle. Running horizontally across the circle is the word "Campbell's" in yellow and outlined in black. The word "Campbell's" is slightly wider than the circle and has a wave to it. Below the word "Campbell's" and inside the circle are illustrations of a brown pretzel outlined in black, a red and green candy apple with a beige stick all of which is outlined in black, beige and yellow popcorn outlined in black, and a brown cupcake with a white wrapper, outlined in black. The inner circle features a light pink swirl on a white background.