Platform as a service (PAAS) featuring computer software platforms for management of employee and customer loyalty programs; Platform as a service (PAAS) featuring computer software platforms for tracking, managing, and delivering data from multiple sources for the purpose of creating business intelligence; Platform as a service (PAAS) featuring computer software platforms for measuring user behavior and engagement, participation and reward programs, and analyzing user behavior; Platform as a service (PAAS) featuring computer software platforms for measuring and analyzing user behavior for the purpose of promoting and coaching individual users with specific insights and recommendations; Platform as a service (PAAS) featuring computer software platforms for organizing, generating and sharing interactive electronic dashboards, charts and reports, and producing alerts and notifications; Computer services, namely, hosting an interactive web site that allows users to enter, track and monitor participation in tasks and programs in order to motivate those involved in the tasks and programs; Computer services, namely, hosting an interactive web site that allows users to enter, track and monitor participation in incentive driven rewards programs