The mark consists of three sections. The first section is the top of the design, which consists of the stylized words "The First to Put Alcohol in Rock & Rye Soda" in beige with a brown background. Below this section is a burgundy red section upon which is the stylized beige wording "WILD DOCTA'" above the word "ORIGINAL", which is in a brown rectangular shape that sits on top of a brown line with two points on the left end. There is also a brown line with stylized ends above the word "WILD". Starting in this section and leading to the below beige background section is a picture of a female doctor with brown hair, glasses, eyes, eyebrows, and nose. She has a gray head mirror outlined in white on her forehead with stylized white and cream streaks in her hair. She is wearing a burgundy red stethoscope with a gray end piece outlined in burgundy red. Her skin is beige colored and she is wearing a white doctor's outfit outlined in brown with a brown button and she has burgundy red lips and is also wearing a burgundy red bra underneath the white doctor's outfit. There is a red circle on her outfit with a white first aid symbol on it. To the left of the doctor, in the beige section, is the brown stylized wording "ALCOHOLIC ROCK & RYE SODA". Below those words and divided by the stethoscope, are the brown stylized wording "12 FL. OZ 5% ALC/VOL" above the gray stylized wording "PREMIUM MALT BEVERAGE WITH NATURAL FLAVORS AND CARAMEL COLOR." This wording covers a portion of the female doctor's arm.