The mark consists of four fish drawn using irregular and rustic lines. On the fish are various sized dots, lines and irregular shapes reminiscent of certain elements of African and Indian art. The fish furthest to the left is the largest fish and it is facing left. The second fish is slightly smaller and follows behind the first. The third fish is slightly smaller than the second fish and immediately follows the second fish, but the third fish appears to be looking behind itself. Above the first three fish, and further to the right, there is another fish. This fourth fish is smallest of the four and is facing in the opposite direction of the other three fish. Three bubbles of different sizes are seen just above the smallest fish, which appears to have a smile on its face. Just below the three fish that are swimming in the same direction are the words "KIDS THESE DAYS" written in an irregular and rustic font.