Software as a Service (SAAS) services featuring software that automates the creation, distribution and tracking of digital marketing and advertising content created by social influencers and bloggers with audiences on social media platforms; Platform as a Service (PaaS) featuring computer software platforms that automates the creation, distribution and tracking of digital marketing and advertising content materials created by social influencers and bloggers with audiences on social media platforms; Software as a Service (SaaS) services featuring software for identifying social influencers and bloggers with audiences on social media platforms and to distribute, customize and co-create branded advertising content through social media outlets; Platform as a Service (PaaS) featuring computer software platforms for identifying social influencers and bloggers with audiences on social media platforms and to distribute, customize and co-create branded advertising content through social media outlets; Software as a Service (SAAS) services featuring software for providing a marketplace that connects advertisers with content creators and social influencers to produce and distribute content for influencer-based promotional campaigns; Platform as a Service (PAAS) featuring computer software platforms for providing a marketplace that connects advertisers with content creators and social influencers to produce and distribute content for influencer-based promotional campaigns; Platform as a Service (PAAS) featuring computer software platforms for generating, analyzing and using data for brand owners and advertisers for advertising related purposes, namely, data regarding influencers and audiences on social media networks, and data relevant to match brand owners and advertisers with content creators, influencers and audiences on social media networks, Software as a Service (SAAS) services featuring software for generating, analyzing and using data for brand owners and advertisers for advertising related purposes, namely, data regarding influencers and audiences on social media networks, and data relevant to match brand owners and advertisers with content creators, influencers and audiences on social media networks; providing a website featuring non-downloadable software for engaging with bloggers and social media users, creating sponsored content, managing, and measuring the performance of advertising campaigns; Software as a Service (SAAS) services featuring software for online influencer marketing campaigns namely, advertising through social media and blogs; Software as a Service (SaaS) services featuring software for use in enabling information sharing and collaboration between marketing professionals and market influencers