Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of locating vehicles, creating maps, searching for shops and products; Computer game software for use on mobile and cellular phones; Computer hardware and computer peripherals; Computer programs for use in database management, use in electronic storage of data, use as a spreadsheet, word processing, file management, application management, cloud storage; Computer search engine software; Computer software for computer system and application development, deployment and management; Computer software, namely, electronic financial platform that accommodates multiple types of payment and debt transactions in an integrated mobile phone, PDA, and web based environment; Computer software, namely, software development tools for the creation of mobile internet applications and client interfaces; Computer application software for mobile phones, portable media players, handheld computers, namely, software for use in database management, use in electronic storage of data, use as a spreadsheet, word processing, file management, application management, cloud storage; Data processing apparatus; Downloadable cloud computer software for use in database management, use in electronic storage of data, use as a spreadsheet, word processing, file management, application management, cloud storage; Downloadable cloud computer software for use in searching the contents of computers and computer networks by remote control, for use in database management, for use in electronic storage of data, for word processing, for use as a spreadsheet; Downloadable electronic publications in the nature of electronic books, electronic magazines, electronic newsletters in the field of entertainment, sports, culture, office administration, business services, education, daily living and career development; Downloadable graphics for mobile phones; Downloadable image file containing artwork, text, audio, video, games and Internet Web links relating to sporting and cultural activities; Downloadable mobile applications for managing bank accounts, editing photos, making restaurant reservations, locating shops; Downloadable MP3 files, MP3 recordings, on-line discussion board posts, webcasts, webinars and podcasts, news, and audio books in the field of entertainment, sports, culture, office administration, business services, education, daily living and career development; Downloadable software in the nature of a mobile application for use in searching the contents of computers and computer networks by remote control, for use in database management, for use in electronic storage of data, for word processing, for use as a spreadsheet; Downloadable ring tones, music, graphics, electronic games via the internet and wireless devices; Electronic book reader; Electronic communications systems comprised of computer hardware and software for the transmission of data between two points; Mobile computing and operating platforms consisting of data transceivers, wireless networks and gateways for collection and management of data; Portable media players