The mark consists of a black and white image of a man wearing a sweater and a hat where the man has a pipe in his mouth. Below the man appears four concentric circles where the outer circle is shaded light grey on the left side and slowly transitions to dark grey on the right side, the next outermost circle is black, the next outermost circle is gold with white highlights, and the innermost circle is shaded black. The circles form a compass where in the outer light grey and dark grey circle a black "N" appears offset at the top of the circle and a black "S" appears offset at the bottom of the circle with black hash marks around the light grey and dark grey circle representing points on the compass. Extending from the innermost black circle and pointing to the "N" at the top and the "S" at the bottom is the compass needle shaded half in black and half in grey. At the top of the gold circle appears the wording "A TRUE IRISH HERO" in black. Along the bottom of the gold circle appears the wording "DINGLE BREWING COMPANY" in black. In the innermost black circle appears the gold word "TOM" above the white word "CREAN'S" above the gold wording "18/35". The apostrophe in "CREAN'S" is replaced with a design of a white pipe. The word "CREAN'S" appears larger than the other text and its black background extends horizontally in front of the gold and outer black circles. The light grey portion of the left side of the outer circle extends around the outer part of the word "CREAN'S". The dark grey portion of the right side of the outer circle extends horizontally above and below the word "CREAN'S". The color white outside the image of the man or the circles represents the background and is not claimed as a feature of the mark.