Computer application software for mobile telephones and handheld computers, namely, software for online shopping

Advertising services; business management; business administration; providing office functions; the bringing together, for the benefit of others, of a wide variety of goods in the fields of jewelry, clothing, footwear, eyewear, cosmetics, perfumes, data processing apparatus, equipment for producing, transmitting, storing and recording data, images and/or sounds, furniture and home appliances, electrical appliances and electronics, toy and games, fitness and sprits equipment, luggage, watches and accessories, arts, antiques and collectibles items, books and printed matter, telecommunications apparatus, baby food, and pet food and supplies, enabling customers to conveniently view and purchase those goods, with such services provided by retail stores, wholesale outlets, through mail order catalogues or by means of electronic media, namely, through web sites or television shopping programs; organization, marketing and advertising of online shopping events for others featuring a wide variety of consumer goods of others for commercial purposes