Computer application software for mobile phones, portable media players, handheld computers, laptop computers and desktop computers, all for viewing and purchasing items at auction; computer software platforms, video software platforms and downloadable video recordings, all for viewing and purchasing items at auction

On-line auction trading services where bidding is done via the internet, internet-enabled mobile devices, and mobile applications; sales promotion; conducting of auction sales; business administration services for processing sales and payments made online and on mobile devices; electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes; publicity and sales promotion relating to goods and services, offered and ordered by way of telecommunications and/or electronically; auctioning via telecommunication networks; on-line auction bidding for others; producing promotional videotapes, video discs, and audio visual recordings; presentation of goods on communications media, for retail purposes; retail services by auction for jewellery, watches, works of art, printed editions, photographs, sculptures, paintings, drawings, decorative art, furniture, porcelain, rugs, video and contemporary art, designed objects, modern art, prints, sculptures, pictures, fine art, and posters; auctioneering services; auction advice and consultancy services; demonstration of goods for others; bringing together and displaying a variety of goods, namely, paintings, photographs, art, designed objects, printed editions, modern art, prints, drawings, sculptures, posters, pictures, furniture, fine art and decorative art, enabling customers conveniently to view and to purchase such goods through auction houses, the internet, internet-enabled mobile devices, mobile applications and by telecommunication; bringing together and displaying a variety of goods, namely, porcelain, rugs, video and contemporary art, watches and jewellery, enabling customers conveniently to view and to purchase such goods through auction houses, the internet, internet-enabled mobile devices, mobile applications and by telecommunication; advisory and inventory and shelf arrangement, namely, replenishing and resetting items for sale services relating to all the aforesaid; including all the aforesaid services provided via telecommunications networks, by online delivery and by way of the internet and the world wide web