Application Service Provider (ASP) featuring software that provides customizable consumer incentive programs, allows users to participate in loyalty reward programs, provides information and allows users to access location-based discounts, offers and samples or trials, allows users to track and earn loyalty rewards, allows users to interact with other users and merchants, engages and obtains new and retains existing customers, provides merchant, retail and business analytics, provides evaluating, tracking, and managing information on business performance and customers, provides advertising, marketing and market research services, provides integration with social media service providers and provides a method to acquire customers, all as part of a loyalty reward program