The mark consists of the word "CONEFETTI" spelled out with letters and designs. The first letter is a red upper case "C" that consists of an outward spiral terminating in to the design for the second letter. The second letter is a lower case "O" that is represented entirely by the art work of a bowl of ice cream. The ice cream bowl design consists of a light blue bowl filled with cream colored ice cream that has brown triangle shaped sprinkles atop and slightly above the ice cream and also a red cherry with a red stem on top of the ice cream. The third letter is a lower case "N" in green slightly skewed downward. The fourth letter is a lower case "E" in purple slightly skewed upward. The fifth letter is a lower case "F" in yellow. There is a design of a lady bug representing the cross-bar section of the "F" having red wings with white dots that are shaded grey, a black and grey body, and white eyes. The lady bug has a grey dashed line representing a flight path with two loops that terminate into the top element of the final letter. The sixth letter is a lower case "E" in purple. The seventh letter is a lower case "T" in turquoise. The eighth letter is a lower case "T" in orange slightly lower than the previous letter. The ninth and final letter is a lower case "I" in red slightly skewed upward, having the aforementioned grey flight path of the lady bug terminating into the top element of the lower case "I".