Software as a Service (SAAS) services featuring software for creating and distributing influencer-based marketing and advertising materials by identified social influencers and bloggers to potential consumers; Platform as a Service (PaaS) featuring computer software platforms for creating and distributing influencer-based marketing and advertising materials by identified social influencers and bloggers to potential consumers; Software as a Service (SaaS) services featuring software for identifying digital influencers and bloggers to distribute, customize and co-create branded advertising content through social media outlets; Platform as a Service (PaaS) featuring computer software platforms for identifying digital influencers and bloggers to distribute, customize and co-create branded advertising content through social media outlets; Software as a Service (SAAS) services featuring software for providing a marketplace that connects advertisers with content creators and social influencers to produce and distribute content for influencer-based promotional campaigns; Platform as a Service (PAAS) featuring computer software platforms for providing a marketplace that connects advertisers with content creators and social influencers to produce and distribute content for influencer-based promotional campaigns; Platform as a Service (PAAS) featuring computer software platforms for generating, analyzing and using data for brand owners and advertisers for advertising related purposes, namely, data regarding influencers and audiences on social media networks, and data relevant to match brand owners and advertisers with content creators, influencers and audiences on social media networks; Software as a Service (SAAS) services featuring software for generating, analyzing and using data for brand owners and advertisers for advertising related purposes, namely, data regarding influencers and audiences on social media networks, and data relevant to match brand owners and advertisers with content creators, influencers and audiences on social media networks; providing a website featuring non-downloadable software for engaging with bloggers and social media users, creating sponsored content and measuring the performance of influencer-based advertising campaigns; Software as a Service (SAAS) services featuring software for online influencer marketing campaigns namely, advertising through social media and blogs; Software as a Service (SaaS) services featuring software for use in enabling information sharing and collaboration between marketing professionals and social influencers, in the field of influencer marketing