Platform as a service (PAAS) featuring computer software platforms for social media and photos, videos, gifs, and any like media to add or extract additional links, videos, meta-data, natural language, data, commerce, social features for use in further distribution back to the network or 3rd party networks or databases for use in monetization, classification, media enrichment, advertising. Thus the picture is being utilized as the platform for further exploration and interaction through the use of software that can link social media and photo, video, and gifs, to add additional links, videos, meta-data, data, commerce, social features. The software applications can be delivered via mobile, desktop, or application-based to utilize the media capturing capabilities and databases from users, companies, 3rd party applications and/or platforms