The mark consists of a dark blue square outlined in light blue and inside the square on the right hand side is the wording "TAXI" written vertically in dark blue with yellow outline with a light blue vertical line to the right of "TAXI" and the word "AFFILIATE" written vertically in dark blue letters with yellow outline to the right of the line, and on the left hand side of the square is the image of a yellow hand outlined in light blue with the letters "HI" in dark blue and a dark blue "5" in a light blue circle outline on the palm of the hand, with a white "P" outlined in a white circle all contained within a small red square underneath the hand and the wording "PICKMEAPP" in red and outlined in white to the right of the red square.