The mark consists of an overweight male character in a traditional chef's jacket with toque. The toque sits on the character's head above the ears exposing hair above both ears. The character is wearing a handkerchief around his neck; the handkerchief knot is below the chin and the two ends point opposite of each other. The character is holding up his right hand at chest level, his thumb pointing up, and his remaining fingers tucked into his palm where the back of the hand is shown to the viewer. The character is smiling with his top teeth showing, and a mustache above the mouth. The character's eyes are slightly closed with two bold lines above the eyes depicting the eyebrows. There is a bold outline surrounding the character. There is a ¿ circle surrounding the character. Under the character there is a ribbon with the words "NUMBER ONE" in the center of the ribbon.