Providing an online computer database featuring information relating to beer product reviews; Providing online consumer information relating to beer products, beer product reviews, beer brewers, and beer retailers; Providing online trading marketplaces for connecting beer enthusiasts; Providing a searchable online database featuring consumers' product evaluations; Advertising and promoting the goods and services of others; Customer loyalty services and customer club services for commercial, promotional and advertising purposes; Administering a trading club in the field of beer; Administering a beer club by means of creating a website that allows members to trade beer with each other; Providing a website featuring the ratings, reviews and recommendations posted by members on beer for commercial purposes; Providing a web-based online portal and website where the site's members can review and track ratings, reviews and recommendations on beers posted by other members for commercial purposes; Providing consumer information about beer; Providing a website featuring consumer information in the field of beer; Providing a website featuring product ratings and reviews in the field of beer and permitting users to post comments and questions; Providing consumer information to beer enthusiasts including news, announcements and alerts featuring promotions of the goods and services of others; Retail store services featuring beer; Online retail store services featuring beer