The mark consists of treehive modern sans serif font is legible in both big and small sizes clean, simple lines and light weight add a touch of elegance café + play modern sans serif font is legible in both big and small sizes rounded corners add a sense of playfulness tree trunk bold trunk represents stability and protection the wide base conveys a sense of grounding the four branches symbolize the brand's four pilars simple lines can be easily scaled brush strokes add texture making it more organic treetop composed of 3 hexagons, referencing the hive, are close to each other, symbolizing the nurture family and community provide the gold and yellow colors add a sense of warmth and coziness hive a vertical hexagon surrounding the tree brings all the elements together reinforcing the brand name.