The mark consists of the stylized word "CERVEZA" in red, curved at the top. Beneath is the stylized word "MODELO" in blue with gray internal shading, and a gray shadow. Below is the stylized wording "LA CHELA DE LAS MICHELADAS" in blue. Above the wording, "CERVEZA MODELO LA CHELA DE LAS MICHELADAS", is a red rectangular shape with uneven edges. Within the red rectangle is the image of a sliced piece of fruit with seeds in the upper left corner. Beneath the fruit is a second piece of sliced fruit in the lower left corner of the red rectangle. To the right of the fruit pieces is a stylized depiction of a lion on its hind legs. The lion is leaning against a letter "M" to its right. The letter "M" has red outlining to create the appearance of depth. Between the pieces of fruit, the lion, and above the "M" are 13 circles of varying sizes. Above the top of the rectangle and on the left and right sides are gold lines. The line on the left is broken in two places at the bottom and forms a teardrop shape and a smaller curved line. Below the wording, "CERVEZA MODELO LA CHELA DE LAS MICHELADAS", is a curved design composed of 5 curves. The inner most curve is a stylized depiction of a chili pepper in red. Below the chili pepper are 3 concentric red curved lines. The ends of the first curved line are dotted with red teardrop shapes oriented with the points of the teardrops facing the center of the image. The ends of the second and third red curved lines are dotted with red circles. Below is a gold curved line, the ends of which are dotted with gold circles. The color white throughout the mark represents background and transparent areas and is not claimed as a feature of the mark.