The mark consists of words "GOLD BEAR" in stylized font where the word "GOLD" is in red and white and the word "BEAR" is in orange and white. Under these words is the slogan "SO MUCH MORE THAN A SHUTTLE BUS!" in black, stylized font. To the right of these words is a stylized image of a yellow bear with grey and white eyes and a white nose and two light yellow circular shapes at the end of its arms. This bear is wearing a brown and light brown hat and black glasses. Its mouth is open, revealing black empty space, white teeth and a red tongue. The inside of the bear's ears are gold, as is a ring around its stomach. Inside the gold ring is a white circle, which contains the stylized image of a green shuttle bus, carrying green people, with two black and white tires. A shadow effect appears under the bear in grey.