The mark consists of a green concentric circular carrier surrounded by a circular background that fades from green to yellow. At the top of the mark, atop the circular background, is the wording "SMOKIN' LOONEY "Q"" in green and yellow outlined in black and white, and at the bottom of the design appears "IT'S KRAAAZY GOOD!!!" in white with black shadow. The center of the circular carrier appears in black, atop of which is a stylized pink pig appearing with white teeth, black and white eyes and brows, a red tongue, and grey hooves and detailing appearing in black, holding a white chicken with red comb, yellow beak and legs, and black and white eyes, detailing appearing in black and shadowing appearing in gray thereon, sweat drops coming from the chicken's head in blue.