The mark consists of a black bolded square, white square, and another black square and the word "LAGUNITAS" in green and a dog's head in brown and white next to the word "LAGUNITAS" with a dark brown ear on the right side of the dog's head and a light brown ear on the left side of the dogs's ear, a red tongue sticking out of the dog's mouth and a brown collar around the dog's neck; the word "BROWN" in red, white, and black directly below the word "LAGUNITAS" and the dog's head and the word "SHUGGA''" in red, white, and black directly below the word "BROWN"; the word "Ale" in black below the letter "A" in the word "SHUGGA'"; the words "SWEET RELEASE" in green below "SHUGGA'"; the words, "THE LAGUNITAS BREWING COMPANY" in black below the words "SWEET RELEASE" and the words "PETALUMA, CALIF. & CHICAGO, ILL." in black below the words "THE LAGUNITAS BREWING COMPANY" all superimposed on a white background.