The mark consists of a white circle with "SMAR2T" in white letters with black outline in the center surrounded by a larger inner circle made up of three arrows with the word "DIAGNOSE" in white on a green background at the top third of the larger circle, the word "ACTION" in white on a blue background on the left and lower third of the larger circle, and the word "CAPACITY" in white on an orange background in the right and lower third of the larger circle. The outer circle having the words "STRATEGIC POSITION" and "MARKET ANALYSIS" in black letters on a green background in a top portion of the largest circle, the words "TENANT MIX, RETAIL SALES", and "REDEVELOPMENT" in black letters on a blue background in a left and lower portion of the largest circle, and the words "ADMINISTRATIVE MANAGEMENT" in black letters on an orange background in a right and lower portion of the largest circle. There are white outlines between sections of the circles and between the circles themselves.