Computer services, namely, creating virtual communities for users to share information about pets, share photos and videos of pets, and to engage in social and community networking where users assume their pets' identities; Providing use of online temporary non-downloadable software for enabling or facilitating the uploading, downloading, streaming, posting, displaying, blogging, linking, modifying, sharing or otherwise providing electronic media or information relating to users' pets over communication networks; Providing an online network service that enables users to share identity data about their pets with and among multiple online sites; Providing online sites featuring technology that enables online users to create profiles featuring their pets; Computer services, namely, providing customized online pages featuring user-defined or specified information, profiles of users' pets, audio, video, photographic images, text, graphics and data relating to pets