The mark consists of a berry shape consisting of white in the lower half, "WELL PICT" in white capital letters outlined in black in the center with a white dot in between "WELL" and "PICT", all within a red oblong with white and black border and 5 black horizontal lines. Centered below is a black quadrilateral with the word "BERRIES" in white within the quadrilateral. Centered above "WELL PICT" is a yellow circle with green and white lines on the inside and outside border, and within the yellow circle, the words "ORGANIC BIOLOGIQUE" in green with green dots separating the words. In the middle of the circle are strawberries with stems in red and green. The black color forming the border outside the berry shape is not part of the mark.