The mark consists of a berry shape background consisting of pink in the bottom right fading to white in the upper left, within which is situated the words "WELL . PICT" in white capital letters with a white dot in between all outlined in black within a red oblong with white and black border and 5 black horizontal lines. Centered below is a black quadrilateral with the word "BERRIES" in white capital letters within the quadrilateral. Centered above "WELL . PICT" is a black circle with black and white lines on the inside and outside border of the circle, and the words "50 YEARS OF FLAVOR FIRST" in yellow around the circle, with a yellow dot between the words "50" and "FLAVOR" and a yellow dot between the words "OF" and "FIRST". In the middle of the circle is an image of raspberries in red and white. The black area outside of the berry shape mark is background area and not a feature of the mark