The mark consists of of the stylized wording "SEA & SAND BEACH" featured in a three line design. The mark features the wording "SEA" and an ampersand "&" on the top line, the word "SAND" on the second line, and the word "BEACHWEAR" on the bottom line. All the wording is in capital letters and all three lines are justified with the resulting font in the top two lines "SEA &" and "SAND" being over twice as large as the third line "BEACHWEAR". All letters and punctuation in the top two lines are outlined in black with shadowing in black to the right. The top line letter "S" is colored in teal, white and blue depicting a white cloud outlined in black in the blue sky over the blue sea and is followed by the letter "E" colored in teal, white and blue depicting a white cloud and a white bird outlined in black bird in the sky over the blue sea followed by the letter "A" colored in teal and blue, depicting the blue sky and the blue sea with black lines representing waves. The ampersand is colored in teal, white, blue and yellow, depicting white clouds outlined in black and a white and black outlined bird and the yellow and black outlined sun, in the blue sky over the blue sea. The letters "SEA" have black lines representing the horizon. The second line letter "S" is colored in yellow, brown and white and features two sand dollars in white and a brown scalloped shell lying on the beach followed by the letter "A" colored in yellow and white featuring a white scalloped shell outlined in black, lying on the beach. The letter "N" is colored in yellow and white, featuring two white sand dollars lying on the beach, and followed by the letter "D" colored in yellow, featuring two white and teal starfish outlined in black, and a white sand dollar lying on the beach. The bottom line is comprised of the letters "BEACHWEAR" in solid black bold font.