The mark consists of a stylized yellow arrow curved around the bottom edge of a circle from left to right with a white accent line at the outer right edge of the arrow starting midway along the bottom edge of the circle and continuing up into the point of the arrow and a short red accent line shown only at the left edge of the bottom of the arrow tip. The circle has a white field and black border and a red accent line outside that only along the edge of the arrow. Inside the top of the circle, there is an oval outlined in red with a white center and containing the underlined wording "ALWAYS FRESH" above "TIM HORTONS", all shown in red, with a banner across the bottom of the oval shown in red with a white outline and containing the white wording "CAFE & BAKE SHOP". Below that in the center of the circle is the black wording "RRROLL UP" above the black wording "THE RIM TO" above the red wording "WIN", with the "N" in "WIN" overlapping into the yellow arrow. Around the outside of the entire circle and arrow carrier is a shaded black outline.