Cardboard materials assembled to form personalized physical structures, modules, features and accessories to encourage free play, role playing, child development and socialization in combination with play and learning curriculum provided via mobile device applications or printed materials

Toy kits primarily composed of cardboard materials assembled to form personalized physical structures, modules, features and accessories to encourage free play, role playing, child development and socialization in combination with play and learning curriculum provided via mobile device applications or printed materials, all sold as a unit

On-line retail store services featuring physical structures, characters and accessories made from cardboard materials

Educational child development services, namely, development for others of evolving, customizable, age appropriate play and developmental curriculum ranging from enhanced free play to research-based, guided-play to encourage child development in targeted skills areas including creativity, socialization skills such as listening, sharing, interpersonal skills, communication, storytelling, and collaboration, and executive function skills such as working memory, mental flexibility, critical thinking, problem solving and self-control, which are all accessible by means of web-based, mobile device applications and printed materials

Computer services, namely, creating a personal and on-line community for registered users to participate in discussions, post photographs, get feedback, create interactive experiences so that children will be able to track and measure accomplishments and create virtual communities regarding their child's play and developmental experiences with designated products featuring physical structures, features and accessories made from cardboard materials