Providing online non-downloadable software that allows users to catalog health habits in the areas of nutrition, fitness, and wellness; providing online non-downloadable software that allows users to interact with other users to form a support network in the areas of nutrition, fitness, and wellness; providing online non-downloadable software enabling users to choose, complete, and provide feedback on steps designed to help them modify their health behaviors and improve their health and wellness; providing online non-downloadable software in the field of health and wellness for enabling social networking among users; providing online non-downloadable software that help users maintain and expand health habits;providing online, non-downloadable software for network and system management in the fields of health, wellness, and nutrition; providing online non-downloadable software that allows users to assess their habits in the areas of health, nutrition, and wellness; providing online non-downloadable software for managing user participation in health challenges in the nature of competitions focused on health and wellness; providing online non-downloadable software for consumer engagement and behavior change modeling to enable users to improve their health and wellness; providing online non-downloadable software enabling users to analyze consumer data and generate reports in the fields of health, healthcare, nutrition, and wellness; providing online non-downloadable software enabling users to retrieve reports based on consumer data, medical data, and insurance in the fields of health, healthcare, nutrition, and wellness; providing online non-downloadable software for data analytics in the fields of healthcare, nutrition, wellness, health risks, consumer engagement, health engagement, healthcare consumerism, and healthcare utilization; data mining; predictive computational analysis in the fields of healthcare utilization, healthcare costs, and health of consumers; custom software services for integration of proprietary data with users' data and users' data systems; compiling data for research purposes in the fields of healthcare, health, wellness, nutrition, and consumer behavior; scientific and technological services, namely, research in the fields of healthcare, health, wellness, nutrition, and consumer behavior; conducting special computational studies in the fields of health, healthcare, nutrition, and wellness; compiling data, analyzing compiled data, and generating reports based on healthcare data, medical data, prescription data, nutritional data, wellness data, geographic data, demographic data, psychographic data, data on health risks, data from screenings, consumer engagement data, health engagement data, healthcare consumerism data, and healthcare utilization data; providing a website featuring technology that enables companies and organizations to administer, customize, and manage wellness programs; providing a website featuring technology that enables companies and organizations to administer, customize, and manage incentive programs geared toward participants who exercise, make healthy eating choices, and engage in other health and wellness-promoting activities; providing a website featuring technology that enables users to analyze consumer data and generate reports regarding health, nutrition, wellness, and healthcare; providing a website that enables users to enter, access, catalog, monitor and generate health and medical information and reports