Application service provider featuring application programming interface (API) software for creating and publishing quizzes, surveys and polls, for generating and managing consumer leads and data, for designing and publishing in-quiz, in-survey and in-poll Internet advertisements, for providing interaction in marketing, promotions and advertising, for generating and managing lists, improving customer acquisition, facilitating consumer education, engagement and entertainment purposes; Application service provider, namely, hosting, managing, developing, analyzing, and maintaining applications, software, and web sites, of others in the fields of advertising and marketing; Cloud computing featuring software for use in creating and publishing quizzes, surveys and polls, for generating and managing consumer leads and data, for designing and publishing in-quiz, in-survey and in-poll Internet advertisements, for providing interaction in marketing, promotions and advertising, for generating and managing lists, improving customer acquisition, facilitating consumer education, engagement and entertainment purposes; Computer services, namely, creating an on-line virtual environment for others to create, host, publish and distribute quizzes, surveys, polls, tests and flashcards; and to generate leads, build lists and collect data; Computer services, namely, creating, maintaining, designing and implementing web sites for others; Software as a service (SAAS) services featuring software for creating and publishing quizzes, surveys and polls, for generating and managing consumer leads and data, for designing and publishing in-quiz, in-survey and in-poll Internet advertisements, for providing interaction in marketing, promotions and advertising, for generating and managing lists, improving customer acquisition, facilitating consumer education, engagement and entertainment purposes; Software as a service (SAAS) services, namely, hosting software for use by others for use in creating and publishing quizzes, surveys and polls, for generating and managing consumer leads and data, for designing and publishing in-quiz, in-survey and in-poll Internet advertisements, for providing interaction in marketing, promotions and advertising, for generating and managing lists, improving customer acquisition, facilitating consumer education, engagement and entertainment purposes