The mark consists of the phrase AIN'T IT COOL in stylized, three dimensional, upper case letters. The letters have black outlines and edges and are shaded in in burgundy. The phrase is written in an arched orientation. Below it is the phrase WITH HARRY KNOWLES, written in a straight line, in capital, three dimensional letters. The letters are also outlined in black and have back edges, and are shaded in in orange in the center. Both of the phrases are placed over a blue background which is a gradient of blue, with very light blue in the center of the background behind the center of the phrases and going outwards in a circular manner and getting darker blue on the outside of the phrases.