The mark consists of the words Boston Accent Co appearing in the outer circle of a circular design; Design looks like a tire or donut with the words BOSTON in the outer circle at the top in capital letters beginning at the 10 o'clock position and ending at the 2 o'clock position; ACCENTS in the outer circle at the bottom beginning at the 8 o'clock position and ending at the 4 o'clock position; and CO. which is placed in the inner circle. There are two oversized periods placed directly in-between the words BOSTON and ACCENTS and ACCENTS and BOSTON. Estimated positioning of large periods (mini circles of solid color) are 1) between 2 and 3 o'clock, just slightly above the 3 o'clock (closer to the 3); the other large period is placed a few centimeters below the 9 o'clock. Periods are spaced equidistance between the words on both sides of the circle. BAC logo alone has been in use since 2007.