Arranging subscriptions of the online publications of others; On-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; Online advertising and marketing services in the field of online subscriptions; Online advertising and marketing services in the field of online subscriptions via wireless networks for display on mobile devices; Online advertising and promotional services; Online advertising via a computer communications network; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Providing a searchable online advertising website and informational guide featuring the goods and services of other vendors via the internet in the field of online subscriptions; Providing advertising, marketing and promotional services, namely, development of advertising campaigns provided through cable television broadcast, web casts, radio broadcasts, newspapers, magazines, online banners, outdoor billboards, wild postings, bus and subway ads