Computer software, namely, electronic financial platform and loyalty program payment platform that accommodates multiple types of payment and debt transactions in an integrated mobile phone, PDA, and web based environment; downloadable software applications for making, processing and authenticating payment transactions with credit cards, debit cards, gift cards, pre-paid cards, cash, and other payment forms; software for consumer or customer reward or loyalty or frequent user payment processing; software for processing, transmitting and receipt of financial transactions and payments; software for barter or trade exchange services, namely, software for promoting goods and services, to enable users to purchase goods and services, to enable consumers to participate in a loyalty and rewards program, and to assist consumers in purchasing products and services from merchants in an exchange program using points or credits they have accrued by purchasing products and services from other merchants in the exchange program; electronic platform and software for facility data and information communication in the field of commercial barter, trade exchange of products and services, exchange of goods and services between merchants and customers in an exchange program, and consumer loyalty and rewards programs; computer and application software for, or to enable, the authoring, posting, uploading, downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing, organizing, showing, displaying, tagging, blogging, sharing, or otherwise providing, electronic media or information over the Internet or other communications network or from and/or to a database on a global computer network; computer software for application and database integration; Computer software for accessing information directories that may be downloaded from the global computer network; downloadable computer programs for searching and accessing directories in the field of commercial barter, trade exchange of products and services, exchange of goods and services between merchants and customers in an exchange program, and consumer loyalty and rewards programs and reporting on results of such searches, and creating searchable databases in the fields of commercial barter, trade exchange of products and services, exchange of goods and services between merchants and customers in an exchange program, and consumer loyalty and rewards programs; cards, being encoded, magnetic, machine readable, electronic bank, cash, credit, discount, payment, value or smart cards; machine readable devices for cashless payment schemes, namely, card readers, computer chip readers, point of sale terminals, and related hardware and software, all for accepting, effecting, enabling, facilitating, processing, operating, authenticating and managing payment transactions via mobile devices, cash registers, and other point of sale systems, and local and global communications networks and operating software thereof; electronic equipment for point-of-sales (POS) systems, namely, apparatus, terminals, card readers, bar code readers, optical readers, advertisement display monitors, keyboards, printers, scanners, radio transmitters, radio receivers, computer hardware, and computer operating software; customer self-service electronic check out stations for point-of-sale; electronic financial transaction apparatus, namely, secure terminals for electronic transactions; downloadable audio files, multimedia files, text files, audio material, image files, video materials featuring information about electronic financial platform and loyalty program payment platform; computer game software; downloadable MP3 and MP4 files, MP3 and MP4 recordings, webcasts, webinars, podcasts, and audio books featuring information about electronic financial platform and loyalty program payment platform; downloadable electronic publications, namely, articles, magazines, instructional manuals in the field of finance, business and technology; computer and smartphone operating software

Management, administration and supervision of customer loyalty programs, incentives, and loyalty card schemes and incentives; sales promotion through customer or consumer loyalty or reward or frequent user schemes; providing incentive award programs for customers through issuance and processing of loyalty points for on-line and in-store purchase of a company's goods and services; exchange services, namely, bartering goods and services for others; advertising, bartering goods and services for others and online trading to provide users with access to purchase or exchange goods and services via a web-based system and online portal; providing a web-based on-line portal that provides customers access to third party web-based internet sites for the purchase or exchange of various goods and services; online trade directory services, namely, operating online marketplaces for sellers and buyers of goods and services; online auction services; compilation and provision of commercial information, trade information, business directories, trade directories, and online business and trade directories for publishing on the Internet; systemization of data in computer databases; compilation of information into computer databases; advertising, marketing and promotion services; public relations; advertising and directory services, namely, promoting the goods and services of others by providing a website featuring information relating to businesses, their contact details, physical address, opening hours, products and services offered, and hyperlinks to their websites; retail store services featuring a wide variety of consumer goods of others; the bringing together, for the benefit of others, of a variety of goods excluding the transport thereof, enabling customers to conveniently view and purchase those goods; presentation of goods on communication media, for retail purposes; business management and consultancy; business administration; providing office functions; providing information, advisory and consultancy services in relation to business consulting and management, commercial barter and trade exchange of goods and services

Providing payment platforms, namely, accepting, processing, authenticating, managing and reconciling credit card, debit card, gift card, pre-paid card, deferred payment card, cash and other forms of payment transactions, loyalty program payment processing services; conducting cashless payment transactions; providing cash and other rebates for credit card use as part of a customer loyalty program; providing rebates at participating establishments or others through use of a membership card; electronic payment and fund transfer services; mobile payment services; financial payment and transaction services; payment administration services; loyalty coupon payment processing services; issuing of vouchers or tokens of value; currency and foreign currency dealing, exchange, trading and transfer; online real-time currency trading; electronic transfer of virtual currencies; online brokerage for trading and transactions relating to currency and other financial products; financial services; provision of credit; financial affairs; monetary affairs; providing information, advisory and consultancy services in relation to payment processing field; providing financial information