software for data collection during exercise, namely, data collected from external sensors, software for recording and storing data collected, software for transferring and synchronizing physical exercise data, analyzing data, presenting data; software for real time and non-real time social interaction, for networking and to compare data, to track performance between athletes and to run and bicycle with one another virtually, to provide graphs, and other graphics, to host virtual races and for use with social interaction between users; software sold as an integral component of GPS tracking devices for storing, reporting, monitoring, uploading downloading and communicating fitness training and activity or the purpose of tracking and monitoring health and wellness; computer hardware and software to monitor and display heart rate, cadence, pace, speed, power output and other fitness factors, and to display a computerized, interactive fitness event to permit users to compete with each other