Medical and fitness evaluation services for analyzing and promoting individual overall health and fitness; conducting health and fitness evaluations and physical assessments; providing personal assessments and plans using a wide variety of customized parameters, measurements and markers; developing and providing a personalized fitness plan which focuses on improving specific personal metrics; providing personal assessments, personalized routines, maintenance schedules and guidance for improving biological, physical, and psychological fitness and overall health; providing assistance with lifelong positive health; providing software for monitoring compliance with requested actions as part of a personalized fitness plan; medical services; medical evaluation services