The mark consists of a yellow circle outlined in black; a vertical silhouette of a black electronic cigarette with white smoke clouds outlined in black bifurcates the circle; the word "MOD" appears in black capital letters to the left of the cigarette silhouette and the word "FUEL" appears in black capital letters above the word "E-LIQUID" in smaller, black, capital letters, both of which are to the right of the cigarette silhouette.