Software and software applications to enable transmission, access, organization, and management of text messaging, instant messaging, online blog journals, text, weblinks, and images via the internet and other communications networks; downloadable software in the nature of a mobile application for location-based messaging and content sharing; downloadable software in the nature of a mobile application for location-based discovery of people, places, venues, merchants, businesses and trends and on a wide variety of topics and subjects; computer software used to enhance the capabilities and features of other software and non downloadable online software; software for accessing information on a global computer network; downloadable software via the internet and wireless devices for accessing, sending, and receiving information on a global computer network; downloadable software for computers, portable handheld digital electronic communication devices, mobile devices, and wired and wireless communication devices for facilitation of communication and data transmission in the field of social networking; downloadable software in the nature of a mobile application for use with computers, portable handheld digital electronic communication devices, mobile devices, and wired and wireless communication devices for facilitation of communication; downloadable software in the nature of a mobile application for social networking; Downloadable software in the nature of a mobile application for real-time delivery of data, text messaging, instant messaging, location-based information on people, places, venues, merchants and businesses, photographs, web links for people and businesses, text and other data related thereto; downloadable software to facilitate online advertising, business promotion, connecting social network users with businesses and for providing strategy, insight, marketing, and predicting consumer behavior