The mark consists of the design features of the front of a product package with a white background. At the top of the design appears a blue and white checkboard design below which appears a blue semi-circular design. A dark blue banner outlined in red appears in the upper left corner of the design and the word "FUD" appears in white letters inside the banner. In the center of the design appears the wording "QUESO FRESCO" in green. Underneath this wording appears a small green design resembling a rolling hill with two trees and the wording "DEL CAMPO" in green. Underneath this design and wording appears a green line. Underneath the green line appears the wording "MEXICAN STYLE CRUMBLING CHEESE" in blue. At the bottom of the design appears a design of rolling hills and farms. In the foreground appears a green hill with darker green lines, and two green and brown trees. In the midground appears a green hill with darker green lines, two brown barns with two green and brown trees to the left to the left of the barns and one green and brown tree to the right of the barns. The windows and the shadowing of the barns appear in black. In the background appears a green hill with darker green lines. At the top of the hill appears a green and brown tree, two brown barns and two additional green and brown trees. The color of the hills transitions from the foreground to the background from darker green to green-yellow to give the appearance of sunlight.