Digital ad exchange services, namely, conducting online auctions for advertising space; advertising on the Internet for others; dissemination of advertising for others via the Internet; conducting online auctions for advertising space featuring real-time bidding solutions for advertising; on-line advertising and marketing services; providing online exchanges and online auctions for buying and selling digital advertising; advertising services, namely, matching buyers and sellers of advertising, tracing advertising performance, managing, distributing and serving advertisements, analyzing advertising data, reporting advertising data, and optimizing advertising performance; Internet advertising services, namely, enabling and contracting with Internet websites, Internet advertising networks, publisher networks, advertiser networks, advertising agencies, syndication networks, supply side platforms, demand side platforms, online advertising exchanges and other sources of Internet advertising inventory to have advertising buyers bid and purchase their Internet inventory through an exchange platform

Platform as a service (PAAS) featuring computer software platforms for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses and receive reporting and data analytics; providing temporary use of an online, non-downloadable software interface for management and analysis of advertising campaigns, direct buying and selling of advertising space, and purchase and sale of advertising space through online auctions; Platform as a service (PAAS) featuring computer software platforms for the buying and selling of Internet-based advertising; Platform as a service (PAAS) featuring computer software platforms for enabling and contracting with demand side platforms, real-time bidding platforms, agency trading desks and other advertising aggregation and buying platforms to bid on and purchase online advertising space, enabling them to use data and other inventory targeting technologies to buy specific inventory; Platform as a service (PAAS) featuring computer software platforms for enabling and contracting with supply side platforms, real-time bidding platforms, agency trading desks and other advertising inventory aggregation and publisher platforms to sell online advertising space, enabling them to use data and other bid request technologies to sell specific inventory