The mark consists of a picture of a young boy in a bowtie and jacket, smiling and holding a round waffle in his left hand. The picture has a rounded rectangular inner border, and a rounded rectangular outer border. Seated between the inner and outer border is a third substantially rectangular border that is comprised of two vertical lines on the side of the rectangle, and two horizontal lines on the top and bottom of the rectangle, respectively, the horizontal and vertical lines of the rectangle are connected on their ends by four inwardly curving (concave) segments. The word "GOLDEN" appears at the top of the mark in an arched, outlined, oval border. The words "MALTED WAFFLE & PANCAKE FLOUR" appear below the word "GOLDEN" and sit within a stylized outlined border. The words "Carbon's Since 1937" appear on the bottom of the mark along with a design element that comprises two intertwined, perpendicular ovals, that sits between the word "Carbon's" and "Since 1937", with all of these elements outlined by a rounded rectangular border that is centered on the lower horizontal line of the third substantially rectangular border.