The mark consists of a man's face in a light red color. The man has black wavy hair with gray accents in squiggly lines which extends into a full black beard with the same gray line accents that extends past the chin area so that it extends past the natural ending of the face. The mustache is below the drawn nose and connects to the beard at the sides of the mouth. The top lip is slightly visible under the mustache and the the bottom lip is shown with a vertical line of hair under the bottom lip connecting to the beard. The eyes are not visible and covered by black sunglasses in the wayfair style with two small gray lines on each side with the gray colored eyebrows visible above the top of the sunglasses. The ears are visible on the side of the face. Centered under the bottom of the beard are the words "RAUF'S BEER' in capital letters.