The mark consists of the front package design for the goods; the rectangular shape of the package is not part of the mark, but merely shows the position of the mark on the package. The mark consists of a front packaging panel having a black background at the left, with the metallic gold stylized word "FRESHLOOK" stacked atop the metallic gold term "AESTHETICS" appearing beneath a metallic gold arc at the top, above the metallic gold stylized words "AIR OPTIX COLORS" stacked atop the words "breathable contact lenses *" in reflective gold foil, above the metallic gold stylized word "ALCON" at the bottom left. A double wave design appears behind the words "AIR OPTIX", extending from the "R" in "AIR" to the "X" in "OPTIX", with the upper wave in solid gray and lower wave composed of gray dots. A metallic gold arc starts at the bottom left of the package panel and ends at the top right corner, where it fades to black. Adjacent to the metallic gold arc, below it and to the right, is an arc in reflective gold foil, and adjacent to that is a rainbow prism design at the bottom right of the panel, composed of purple, blue, green, yellow, and orange quadrilaterals. The bottom right corner of the package panel is metallic gold.